Founded in 1972, Buffalo was born of fashion.
Since our beginnings in France, the birthplace of denim, our denim was more than a working-class uniform—it was a means of expression.

Born in Europe and made famous in Montreal, Canada, Buffalo has continued to become a canvas for individuality and outspoken style.

Today we continue to push boundaries, and to make bold statements with our core foundation: denim.
Dressing you from the “bottoms up” with the perfect fits, the finest fabrics, and timeless washes, while being responsible in our social and environmental impact.

Denim that defines you. Not only to be seen, but to be seen differently.

This is who we are, We Are Denim.

BETTER DENIM, BETTER TOMORROW.

BACK TO THE BLUE

Blue has always been
the colour of a genuine and
authentic pair of jeans.

In the world of apparel, blue jeans are synonymous with good styling, quality fabrics and comfort like no-other. Our “Back to the blue” initiative reminds us of the key design principles that have defined true denim over the years. Through our choice of fits, fabrics, washes and trims, we foster a streamlined collection that offers superior fit and comfort, coupled with timeless designs.

SHOP AUTHENTIC

OUR DESIGN PRINCIPLES

FITS

We are very mindful of our fits—they mean the world to us. With countless hours spent fitting and adjusting every style, we carefully present jeans that pay tribute to our attention to detail. All our denim silhouettes offer great comfort and allow for individual expression

FIT GUIDE

FABRICS

We only use premium stretchable fabrics woven with superior fibers that ensure optimal comfort and fabric recovery. We nurture our deep denim heritage by selecting fabrics that embrace true denim characteristics.

EXPLORE OUR FABRICS

FREEDOM SERIES

Super Stretch fabric qualities offer super comfort. Premium fibers give you the best recovery and are super soft to the touch.

SHOP FREEDOM SERIES

BLACK STORY

Black is an essential in everyone’s wardrobe. The perfect black skinny, inspired by the rock movement is a nice stretch denim in all black or shades of grey.

SHOP BLACK STORY

AUTHENTIC

True denim characteristics inspired by traditional American and Japanese mill heritage weaving. Rich textures and long-lasting denim that provides comfort with just the right amount of stretch.

SHOP AUTHENTIC

WASHES

Every wash tells a story. Over time, our daily activities are reflected by the wear and tear that shows up on our jeans. Our jeans reflect our passions and the full lives we live. At Buffalo Jeans, our washes are inspired by the real-life stories of those who live life fully and with abandon.

TYPES OF WASHES

E-FLOW SYSTEM PATENTED BY JEANOLOGIA®

E-FLOW SYSTEM PATENTED BY JEANOLOGIA®

95 % less water

40 % less energy

90 % less chemicals

E-Flow technology is a sustainable textile solution that transfers color pigments and chemicals onto fabrics of any kind. Being the only certified ecological technology by an independent laboratory, E-Flow can accomplish a considerable number of finishing effects with the highest quality, a minimal amount of water and zero discharge.

LASER PATENTED BY JEANOLOGIA®

LASER PATENTED BY JEANOLOGIA®

The laser is a sustainable and efficient technology that recreates the magic of a true vintage garment. A technology that makes a raw garment travel through time and reach its exact aged appearance.

ECO-FREE OZONE FROM TONELLO®

ECO-FREE OZONE FROM TONELLO®

Giving a pair of jeans a worn, used look allows every pair to express a distinct look. Through Tonello’s ecological process that lowers consumption of electricity and water while reducing processing times, we provide the most avant-garde washes while lowering our overall environmental impact.

TYPES OF WASHES

E-FLOW SYSTEM PATENTED BY JEANOLOGIA®

95 % less water

40 % less energy

90 % less chemicals

E-Flow technology is a sustainable textile solution that transfers color pigments and chemicals onto fabrics of any kind. Being the only certified ecological technology by an independent laboratory, E-Flow can accomplish a considerable number of finishing effects with the highest quality, a minimal amount of water and zero discharge.

LASER PATENTED BY JEANOLOGIA®

The laser is a sustainable and efficient technology that recreates the magic of a true vintage garment. A technology that makes a raw garment travel through time and reach its exact aged appearance.

ECO-FREE OZONE FROM TONELLO®

Giving a pair of jeans a worn, used look allows every pair to express a distinct look. Through Tonello’s ecological process that lowers consumption of electricity and water while reducing processing times, we provide the most avant-garde washes while lowering our overall environmental impact.

TRIM

Trim details bring our denim to life. Every detail counts, that’s why we actively seek sustainable trims that enhance the character of our product while reducing its environmental footprint. Replacing all leather labels with recycled cardboard and applying metal finishes that prohibit the use of harmful chemicals, are just a few of the initiatives we’ve integrated over the years.

TYPES OF TRIM

BUTTONS, RIVETS

Our sustainability commitments have led us towards Eco Friendly metal trims suppliers and to constantly improve the durability of our garments.

WAIST BAND PATCHES

Our goal is to replace all animal-derived leather for ethical alternatives that are better for the environment.

HANG TAGS, WOVEN LABELS, CARE LABELS

We are thoughtfully rethinking all labels and tags to reduce waste to a minimum. Through better caring instructions, we educate our consumers to extend the lifespan of their jeans while reducing their water consumption (less washing).

MANUFACTURING
A REVOLUTION

EACH PAIR OF DENIM MOVES US FORWARD.

LEARN ABOUT OUR SUSTAINABILITY

MANUFACTURING
A REVOLUTION

EACH PAIR OF DENIM
MOVES US FORWARD.

LEARN ABOUT OUR SUSTAINABILITY